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3 Cheers for Privacy

Okay, I have promised not to wax philosophic about the PR blunders of BP, but another spill is now looming for Internet giant Google.

Privacy in Peril: Lawyers, Nations Clamor for Google Wi-Fi Data

Anyone who knows anything about the way Google operates will not be surprised that the search engine has been caught with its hands in the proverbial cookie jar. Here’s a fun (and scary, if you think about it hard enough) test for you to run. Open up Google on your computer and run a search for anything. I don’t know, search for Branding for all I care. Note what pages come up in results for this search. Now run that exact same search on someone else’s computer. You’re going to get different results – because Google tracks what your computer searches for so it can return the most relevant results. Think about the kind of data Google is amassing.

I see it as a public service to remind people that what they do on the Internet echoes for all eternity. So be careful what you search for. (And be careful what you put on Facebook too, or that matter.)

And to Google, learn from the mistakes BP made in the gulf and get out ahead of this story while you have a chance.

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